Wyboston Lakes re-brands destination and hotel to position firmly in the 4 star market

The Waterfront Reception

Wyboston Lakes now to be known as the Wyboston Lakes Resort is situated midway between Cambridge and Milton Keynes, at the edge of the historic market town of St. Neots, set in 380 acres of rural countryside. It is the largest, privately owned business and leisure destination in northern Europe.

The Conference, Training and Event side of the business is well established and the brand and name have become synonymous within this market place. In recent years Wyboston Lakes Hotel invested in its leisure offering, creating the award winning Y Spa alongside a new restaurant and a full £2m bedroom refurbishment.

Louisa Watson, Director of Marketing, Wyboston Lakes Resort, says “We are very proud of our reputation within the industry and with our guests, particularly in the Conference, Training and Event market place. However, this new master brand of the Wyboston Lakes Resort will allow us to position both our business and our leisure offering to new clients more clearly and in a way that is much easier to see on our website, to book through all channels and to experience. The Hotel, Spa and Golf also needed differentiation to ensure clarity for its guests and wider appeal within the leisure and business stay sector.”

The company has therefore developed the Waterfront Hotel, Spa & Golf brand with clear consumer messaging which has been translated into a strong identity that works across multiple marketing channels to drive customer engagement. Our guests really enjoy our hotel and with a lifetime score of 4.5 out of 5.0 from Trip Advisor and a Certificate of Excellence for both the Waterfront Hotel and the Y Spa, we are the forefront of East Midlands hospitality.